Tour operators

Read promotion performance and booking attribution

Compare impressions, clicks, click rate, spend and bookings generated by each campaign.

Tripnatic-approved guidanceReviewed 23 August 2026

Quick answer

A booking is attributed when the tracked promoted interaction meets the configured attribution rules.

What to do

Follow these steps

  1. 1

    Open the campaign performance view.

  2. 2

    Compare spend with generated bookings and booking revenue.

  3. 3

    Pause or adjust campaigns that do not meet your commercial target.

Important details

Before you continue

  • Bookings, not clicks alone, show commercial value.
  • Organic and sponsored discovery are reported separately.
  • Invalid or duplicate events are excluded from billable performance.

Need account-specific help?

Send the details to support

Include the booking or partner reference and the exact step that did not work. Never include passwords or full card information.

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